Strategy · Three positionings

Three ways to point the gaze.

A is the like-for-like Canva replacement. B and C niche down into Mary’s actual lived story. Same shell, same offerings, sharper edges. Each is a real working page — click through to feel them.

The Editorial Brand

Broad positioning, true to the existing site. ‘Life design coaching for women rising into a life aligned with their deepest truth.’ Ample headroom, not anchored to a single audience.

For

Immediate replacement for the Canva site, copy is portable
Welcomes any woman — Solo, Collective, Workshops
Easiest sign-off — no big pivot in audience

Against

Risk of ‘yet another life coach’ in a saturated category
Mary’s real differentiator (Big Law partner, first-gen) is buried

Open Version A→

The Advocate’s Gaze

Niches into Mary’s real peer group: high-performing women in law, finance, medicine, the professions. Her credentials lead. Voice is direct, evidence-based, lawyerly.

For

Inherits Mary’s authority instantly — sitting Big Law partner
Sharp ICP, easier referral conversation, premium pricing fit
Workshops self-sell to firms, GC offices, ERGs

Against

Narrows the funnel — fewer total inquiries
Branding has to reconcile with Mary still practicing law

Open Version B→

First Generation

Anchored to Mary’s trailer-park-to-Big-Law origin story. For first-gen high achievers carrying inherited scripts of perfection, performance, and survival mode.

For

Most emotionally resonant — Mary’s real story IS the brand
Untapped niche — first-gen women rarely see themselves named
Easy organic content engine (her own LinkedIn/TikTok story)

Against

Some ICP overlap with B but different emotional tenor
Requires Mary to be visible about her family-of-origin story

Open Version C→

You don’t have to pick today. The shell of the site (offerings, forms, contact, footer) is identical across all three. Only the front door changes.